Design Project #4: Identity & Branding T-Shirt

IDENTITY & BRANDING

 T-Shirt Design 
Final Class Project

Create a T-shirt design which IDENTIFIES the Visual Communication program in the Department of Visual Arts at Weber State University, which at the same expresses your personal BRANDING of the program.

Use the T-shirt mockup template, found at the following url, to present your design:

http://graphicburger.com/t-shirt-mockup-psd/




















Print out your design on the laser printer as large as possible on an 11x17 sheet of paper and have it posted on the crit wall at the beginning of class, Tuesday, April 22nd.

Post the design, along with your project's process, on your blog as well.

____________________________________________________________________________


ATTENTION: Revamped projects and final blogs are due no later than 
THURSDAY, April 24th at 11:15 am.


Design Project #3: Activity Score

 ACTIVITY SCORE

The primary objective of this design project is to EXPLORE the possibilities of graphic elements – signs, symbols and images – to visually communicate a complex and narrative idea.

Phase I

Activity Icons - 
Design a series of 12 simple graphic icons which convey a human-based activity.
These icons will constitute the primary visual alphabet you will use to tell a story visually about your chosen activity.

Use the grids below to help you design your activity glyphs:


Phase II



Story - 


Creative a story about your activity.


Phase III



Composition - 

Construct and compose your story within a seven page/panel layout. Support iconic alphabet with the use of graphic devices including photos, signs, symbols and various elements of form.




Examples








Reading #7: C-6 Visualization


ESSENTIAL GRAPHIC DESIGN SOLUTIONS- (5th Edition)

Chapter Six: Visualization
–  pgs 116-120

Summary Paragraph and/or Reading Outline
Due Thursday, March 20th
Post on Blog

Reading #6: C7- Composition

ESSENTIAL GRAPHIC DESIGN SOLUTIONS- (5th Edition)

Chapter Seven: Composition
–  pgs 243-267

Summary Paragraph and/or Reading Outline
Due Tuesday, March 4th
Post on Blog

Design Process Quiz



Design Process Test Review



Reading #5: C4- Design Process II

ESSENTIAL GRAPHIC DESIGN SOLUTIONS- (5th Edition)

Chapter Four: The Design Process
–  pgs 85-89

•  Phase 4 - Design
•  Phase 5 - Implementation

Start to Finish
– pgs 94-95

Summary Paragraph and/or Reading Outline
Due Tuesday, February 18th
Post on Blog

Design Project #2: Public Service Ad Campaign



Public Service Advertisement 





Reading #4: C4- Design Process I

ESSENTIAL GRAPHIC DESIGN SOLUTIONS- (5th Edition)

Chapter Four: The Design Process
–  pgs 73-85

•  Phase 1 - Orientation
•  Phase 2 - Analysis
•  Phase 3 - Conception

Summary Paragraph and/or brief Reading Outline
Due Tuesday, February 11th
Post on Blog

Reading #3: C3- Typography

TYPE: WORD AS IMAGE

Read:
Designing with Type
C-3 Typography, pg 49-55


- Type is Denotative (DIRECT)

- Type is Connotative (SUGGESTIVE)


Type as Form & Shape:
- Postive (Form) & Negative (Counterform) Shapes
- Word Outline Shapes (CAPS vs U&lc)
- Individual Letter Forms (Open vs Closed)
- Letter Types such as Weights, Italics, Caps (All & Sm/Lg), U&lc


Type as Visual Communication
”Before you choose a typeface, clearly define the audience, tone, personally
and attitude of what you are try to communicate and how you want to say it.”
- Type as the Voice of the Sender
- Type as the Packaging the Message
- Type in the Vernacular of the Audience


Selecting the Right Type

  Appropriateness:
   - Audience, Design Concept, Message, Communication Requirements & Context

•  Is it Display or Text? Is it Print or Screen?
   - How type functions and/or how it will be seen

•  Narrow Choices Down
   - Suitability of Purpose

•  Consider the Voice of the Typeface
   - Emotional Tone of the Font Family and its Classification

•  X-height of the Typeface
   - Small vs Large & Open

•  Notice Counter Shapes 

•  Check Legibility

•  Check Readability

•  Check Letterspacing & Tracking

•  Is the substrate Paper (Print) or Screen (Digital)?

•  Sufficient Character Sets and or Family (Weights & Variations)

•  Value Contrast between Typeface & Background


Integrating with Images:
- Share Visual Characteristics?
- Contrasting Visual Characteristics?
- Should Typeface be Neutral?
- Should Typeface Dominate / or Should Image Dominate?
- Should Typeface and Image Operate Independently and/or Collectively?

Design Basics Quiz







































Reading #2: C1- Design Basics

ESSENTIAL GRAPHIC DESIGN SOLUTIONS- (5th Edition)

Chapter Two: Design Basics

Summary Paragraph and/or brief Reading Outline
Due Tuesday, January 21st
Post on Blog
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